September 28, 2020

Client: Admiral Boat Insurance

As a marine insurance provider operating in a highly competitive environment, Admiral Boat Insurance needed us to come up with a series of unique and individual opportunities to raise awareness. Above all, they desperately needed ways to ‘stand-out’ from their many competitors.

The solution was for strategic branding of specific sections within marine magazines combined with significant assistance optimising their website on search engines to take advantage of the extra enquiries generated. Finally introducing them as headline sponsor and subsequent purchaser of the Crash Test Boat tested to destruction in Yachting Monthly’s major groundbreaking editorial series published during most of 2011.

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