May 6, 2021

2014 MYBA Charter Show / Post Show Report

2014 MYBA Charter Show / Post Show Report

2014 MYBA Charter Show seen from above. Photo credit: Image Motti

21st May 2014:  Having attracted 54 of some of the world’s best superyachts available for luxury charter and 64 charter related exhibitors – this year’s MYBA Charter Show proved to be another busy and successful event once again.

Held over a slightly shorter period of four and a half days between 28th April and 2nd May, yachts were moored in the Porto Antico part of Genoa, along both Marina Molo Vecchio and Aquarium Quays.

Indicative of the reputation of this long-standing ‘trade-only’ Show, it was quality and variety which described the assembled fleet – comprising 49 motor yachts and 6 sailing yachts, wherein 60% of the total fleet were ‘first time’ attendees of the Show.

Replacing the traditional Tuesday evening Gala Reception, this year’s less formal Show Opening Cocktail party – held on Aquarium Quay and across the water from the main registration area – proved popular with everyone and was co-sponsored by Maltese fine wine and yacht provisioning company, No.12. Later that evening, with the crowd in good spirits, a pre-coordinated merger with the Aquarium Quay yacht hop made the evening an even more vibrant and successful occasion than expected!

At 73.60 metres length and pointing her bow out furthest from Marina Molo Vecchio, NAIA (ex.Pegaso), represented by YPI was the largest yacht present. While further along the quay, a stalwart of the very early days of the Charter Show made a welcome reappearance in the form of Fair Lady, the 36.9 metres Camper & Nicholsons motor yacht, built in 1928 and represented by Burgess, fresh from a major 6 month overhaul last year including a repaint, and looking her absolute best alongside more recently constructed yachts.

With charter management responsibility of four significant yachts present at this year’s Show, Vesa Kaukonen from KK Superyachts confirmed: “In terms of presenting our products to the global charter market the Show worked well for us – we had good feedback from the crews and have generated numerous charter leads with doubtless more to follow in the coming weeks.”

Co-sponsored by MYBA, Global Services and new associate sponsor, ‘Events by Zoom’, an amazing end-of-Show ‘Super Heroes’ Crew Party – held for all the hard-working yacht crews present at the Show – proved a spectacular highlight. ‘Events by Zoom’ flew in two international DJs for the event, which took place at trendy new venue, ‘BICU Restaurant’

Pleased with the party feedback, Chair of the MYBA Charter Boat Shows Panel, Jacqui Lockhart, said: “Most brokers agree the single most important aspect of any successful charter is that provided by the captain and crew and why the crew party is intended as a big thank you to crew who make our Show possible, and as MYBA celebrates its 30th birthday this year, we wanted to share the occasion by making this year’s party the best ever!”

Reaffirming their sponsorship support, Global Services (Europe) Ltd, 2014 said: “We would like to thank all involved in making this year’s crew party another amazing one including all who attended. A great effort on the fantastic costumes and see you next year!”

With a well attended MYBA Members’ forum having taken place at the NH Marina Hotel and trade seminars including a MYBA E-Contract Q&A session sponsored by MTN, and a Destination Seminar sponsored by CN Marinas, the business focussed nature of the Show didn’t disappoint and was praised by, among others, David Price from Hill Robinson who claimed this year to be his ‘best ever’ MYBA Charter Show.

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 Contacts: MYBA / AYSAS Admin, Cap Center, 2nd Floor, 92-120 Ave Eugène Donadeï 06700 St.Laurent du Var, France

Tel: +33 (0)4 93 31 85 49  Email: moc.sasyanull@ofni

Press Contact: Adam Fiander, Broad Reach Communciations Ltd Tel : +44 (0)7703 598 903 Email: ku.oc.smmochcaerdaorbnull@mada




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