About us

No matter how good your product or your business service is, the crucial component is how well you go about telling your story to your customers – and that’s where we come in!

We’ve spent decades building a strong rapport with marine, superyacht & luxury-lifestyle editors, journalists, publishers, online influencers and senior opinion-formers, so that clients can benefit directly from these long-standing business connections and special relations.

Covering the whole of Europe, the United States and Canada, Asia Pacific and the Middle East, ours is a truly global business, and our outlook and international press database is reflected in our ability to spread your marine and superyacht news and product messages far and wide.

Whether your market is national or international, Broad Reach Communications can elevate your sales and marketing exposure to a level far higher than you could ever have imagined possible. 

 

Adam Fiander

Ex Group Head at IPC Media, (now part of Future Publishing), and former commercial head of a portfolio of market leading marine publications and websites. Cruised in various European countries and sailed competitively for many years, including high-profile offshore events, such as the 1997 Fastnet. RYA qualified in both sail and motorboat handling. Knowledgeable in all areas of sales and marketing and set up Broad Reach Communications, as a PR and Media Communications business in 2003 and has since spent his entire career working on behalf of marine and superyacht clients.  Married with two children, hobbies include marathon running, mountain-biking and days out in his 1967 Triumph GT6 classic British sportscar. 

 

Mike Wills

33-year publishing career as former Group Head of Motorboat & Yachting, Motor Boats Monthly and SuperYacht World, joined Broad Reach Communications in 2015. Mike’s career has afforded  him significant experience and product knowledge in everything from the UK inland boating scene, to production motor cruisers and the glamorous international mega yacht fraternity.  He has participated in Class III offshore power boat racing for the British and World Championships and was runners' up to the British championships in 1985. There were shorter periods away from marine publishing which included as a freelance news writer for BBC's Radio 1. Married with two children, pastimes include fly-fishing, playing the drums and property development.  

Previous work

Ciao Bella!

Ciao Bella!

Trifold success with 3 Italian Marinas at Boote Düsseldorf

Seajet Paint

Seajet Paint

Brand building and achieving significant market penetration
Axopar Boats

Axopar Boats

Helping to change boating perceptions overnight with an infinitely cool and utterly unique looking design

"We have continuously employed Adam and Mike for the Cannes Yachting Festival to attract journalists globally, and to build editorial coverage for us across the world. They are very proactive in ensuring maximum turnout on press day and the results have added to our ambition to be a world leader in long distance cruising."

Tracy Hess Burgess, Director of Marketing & Communications, Outer Reef Yachts

"I’ve been working with Mike and Adam at Broad Reach and have found them to be a rare balance of professional and personable. When it comes to organizing an event or getting us the materials we need for a story, they always deliver. But to me, it’s their ability to build relationships that really helps them stand apart on the docks."

Daniel Harding Jr.  Editor-in-Chief, Power & Motoryacht

"Adam and Mike clearly know the international marine market very well, and we are always more than satisfied with the high level of press interest they help us to achieve at important events, such as at boot Düsseldorf, for example."

Sven Gramm, Director of Communications & Advertising - BRABUS Marine

"Adam and Mike are ex-marine media personnel and know the business from the international media's perspective. Their natural empathy gives them a USP and they are key contacts I can count on for quality material that I can use both for our digital and printed press platforms."

Kevin Falvey, Editor, Boating Magazine

"Broad Reach Communications is a useful resource of up to date news and information on new boat designs and new marine equipment and we are always pleased to hear from them."

Matteo Zaccagnino, Editor, Top Yacht Design

"Adam was truly helpful in guiding and advising us throughout the entire marine awards procedure.  Between us, we achieved a significant uplift in awareness of the ROM brand which ended with no less than two award category nominations for the ROM 28."

Rita Soares Vieira, Head of Marketing & Communication - ROM Boats

"Adam and Mike provide us with a steady stream of topical news & latest product information and images that we find interesting and relevant for the German and international superyacht market."

Martin Hager, Editor-In-Chief, Boote Exclusiv

"We’ve worked with Broad Reach Communications for many years and their marine PR knowledge and market experience made a very real and significant difference in getting Seajet truly established across Europe."

Michael Hop, General Manager - Seajet