Raising press and public awareness in an altogether new market.
When famous German, high-performance, luxury car brand, BRABUS, launched into the marine market and created BRABUS Marine, we were there to guide and advise them with their marine press and PR.
While they always enjoyed a strong following and strong brand presence at high-performance car and supercar shows, the marine environment, and boat shows in particular, presented a new and unfamiliar challenge for them. At boot Düsseldorf we always make sure their stand events and new boat launches are well attended by members of the marine, luxury-lifestyle and national press, German TV and radio.
We also help arrange visitor tours for marine journalists who want to see the BRABUS manufacturing plant in Bottrop, Germany, enabling them to get a genuine insight into the world of high-end luxury saloons and supercars, where 900bhp engines and 300km/h cars are the accepted norm.
"Adam and Mike clearly know the international marine market very well, and we are always more than satisfied with the high level of press interest they help us to achieve at important events, such as at boot Düsseldorf, for example."
Sven Gramm, BRABUS Director of Communications & Advertising