Trifold success with 3 Italian Marinas at Boote Düsseldorf.
When three of Italy’s most spectacular marinas contacted us, including Marina D’Arechi, Marina di Portisco and Marina Certosa Venezia, there was a big story to tell and we were only too pleased to generate press interest from their second year of attendance at Boote Düsseldorf, undeniably the world’s biggest indoors boat show.
Stuck miles away in Hall 13 at Boote Düsseldorf meant they had received very little press interest from their first-year attendance at the show. In year two, we came onboard to devise a PR strategy to highlight and attract the interest of European press to come and find out more about these unique marinas, in three of Italy’s most desirable boating locations.
A steady stream of visits by the press to the marinas’ combined stand at the show, enabled fruitful discussions over a glass or two of Limoncello, followed by a whole series of published press reports as a result, with one or two journalists so keen they even flew out and visited the marinas to find out for themselves.
The net result? Those marinas are now practically full with boats year in, year out.